Keyword extraction on online advertisement using clustering and classification methodology
Keyword advertising is a form of online advertising that an advertiser pays to have an advertisement appear in the results listing when a person uses a phrase to search the web. Selection of keywords is particularly important as they summarize the key characteristics of the advertised products an...
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| Format: | Final Year Project |
| Language: | English |
| Published: |
2017
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| Online Access: | http://hdl.handle.net/10356/70238 |
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| Institution: | Nanyang Technological University |
| Language: | English |
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