Keyword extraction on online advertisement using clustering and classification methodology
Keyword advertising is a form of online advertising that an advertiser pays to have an advertisement appear in the results listing when a person uses a phrase to search the web. Selection of keywords is particularly important as they summarize the key characteristics of the advertised products an...
Saved in:
| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | Final Year Project |
| Language: | English |
| Published: |
2017
|
| Subjects: | |
| Online Access: | http://hdl.handle.net/10356/70238 |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
| Institution: | Nanyang Technological University |
| Language: | English |