Finding competitive keywords from query logs to enhance search engine advertising

• Main Authors: Qiao, Dandan, Zhang, Jin, Wei, Qiang, Chen, Guoqing
• 其他作者: CIVIL AND ENVIRONMENTAL ENGINEERING
• 格式: Article
• 語言: English
• 出版: ELSEVIER 2020
• 主題: Science & Technology; Social Sciences; Technology; Computer Science, Information Systems; Information Science & Library Science; Management; Computer Science; Business & Economics; Competitive advertising; Keywords suggestion; Topic modeling; Factor graph model; Search engine advertising; Query logs; FACTOR GRAPHS; ONLINE
• 在線閱讀: https://scholarbank.nus.edu.sg/handle/10635/184460
• 機構: National University of Singapore

10.1016/j.im.2016.11.003