Finding competitive keywords from query logs to enhance search engine advertising
10.1016/j.im.2016.11.003
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Main Authors: | Qiao, Dandan, Zhang, Jin, Wei, Qiang, Chen, Guoqing |
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Other Authors: | CIVIL AND ENVIRONMENTAL ENGINEERING |
Format: | Article |
Language: | English |
Published: |
ELSEVIER
2020
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Subjects: | |
Online Access: | https://scholarbank.nus.edu.sg/handle/10635/184460 |
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Institution: | National University of Singapore |
Language: | English |
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