Finding competitive keywords from query logs to enhance search engine advertising

10.1016/j.im.2016.11.003

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Bibliographic Details
Main Authors:	Qiao, Dandan, Zhang, Jin, Wei, Qiang, Chen, Guoqing
Other Authors:	CIVIL AND ENVIRONMENTAL ENGINEERING
Format:	Article
Language:	English
Published:	ELSEVIER 2020
Subjects:	Science & Technology Social Sciences Technology Computer Science, Information Systems Information Science & Library Science Management Computer Science Business & Economics Competitive advertising Keywords suggestion Topic modeling Factor graph model Search engine advertising Query logs FACTOR GRAPHS ONLINE
Online Access:	https://scholarbank.nus.edu.sg/handle/10635/184460
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Institution:	National University of Singapore
Language:	English

id	sg-nus-scholar.10635-184460
record_format	dspace
spelling	sg-nus-scholar.10635-1844602024-04-05T02:39:52Z Finding competitive keywords from query logs to enhance search engine advertising Qiao, Dandan Zhang, Jin Wei, Qiang Chen, Guoqing CIVIL AND ENVIRONMENTAL ENGINEERING DEPARTMENT OF INFORMATION SYSTEMS AND ANALYTICS Science & Technology Social Sciences Technology Computer Science, Information Systems Information Science & Library Science Management Computer Science Business & Economics Competitive advertising Keywords suggestion Topic modeling Factor graph model Search engine advertising Query logs FACTOR GRAPHS ONLINE 10.1016/j.im.2016.11.003 INFORMATION & MANAGEMENT 54 4 531-543 2020-12-02T08:26:21Z 2020-12-02T08:26:21Z 2017-06-01 2020-08-07T03:17:18Z Article Qiao, Dandan, Zhang, Jin, Wei, Qiang, Chen, Guoqing (2017-06-01). Finding competitive keywords from query logs to enhance search engine advertising. INFORMATION & MANAGEMENT 54 (4) : 531-543. ScholarBank@NUS Repository. https://doi.org/10.1016/j.im.2016.11.003 03787206 18727530 https://scholarbank.nus.edu.sg/handle/10635/184460 en ELSEVIER Elements
institution	National University of Singapore
building	NUS Library
continent	Asia
country	Singapore Singapore
content_provider	NUS Library
collection	ScholarBank@NUS
language	English
topic	Science & Technology Social Sciences Technology Computer Science, Information Systems Information Science & Library Science Management Computer Science Business & Economics Competitive advertising Keywords suggestion Topic modeling Factor graph model Search engine advertising Query logs FACTOR GRAPHS ONLINE
spellingShingle	Science & Technology Social Sciences Technology Computer Science, Information Systems Information Science & Library Science Management Computer Science Business & Economics Competitive advertising Keywords suggestion Topic modeling Factor graph model Search engine advertising Query logs FACTOR GRAPHS ONLINE Qiao, Dandan Zhang, Jin Wei, Qiang Chen, Guoqing Finding competitive keywords from query logs to enhance search engine advertising
description	10.1016/j.im.2016.11.003
author2	CIVIL AND ENVIRONMENTAL ENGINEERING
author_facet	CIVIL AND ENVIRONMENTAL ENGINEERING Qiao, Dandan Zhang, Jin Wei, Qiang Chen, Guoqing
format	Article
author	Qiao, Dandan Zhang, Jin Wei, Qiang Chen, Guoqing
author_sort	Qiao, Dandan
title	Finding competitive keywords from query logs to enhance search engine advertising
title_short	Finding competitive keywords from query logs to enhance search engine advertising
title_full	Finding competitive keywords from query logs to enhance search engine advertising
title_fullStr	Finding competitive keywords from query logs to enhance search engine advertising
title_full_unstemmed	Finding competitive keywords from query logs to enhance search engine advertising
title_sort	finding competitive keywords from query logs to enhance search engine advertising
publisher	ELSEVIER
publishDate	2020
url	https://scholarbank.nus.edu.sg/handle/10635/184460
_version_	1800914174025400320

Finding competitive keywords from query logs to enhance search engine advertising

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