Cross-modal correspondences : sensory processing differences between psychology and art, design & media undergraduates

• Main Author: Huang, Amanda Faith Kim Li
• Other Authors: School of Humanities and Social Sciences
• Format: Final Year Project
• Language: English
• Published: 2017
• Subjects: DRNTU::Social sciences::Psychology
• Online Access: http://hdl.handle.net/10356/70381
• Institution: Nanyang Technological University

Human beings display a strong tendency to pair certain visual and auditory attributes together. In particular, the words bouba/maluma and takete/kiki are consistently mapped to rounded and spiky objects respectively across different age groups, cultures and in a seemingly unconscious fashion. A dist...