Feasibility study of online shopping with tactile user experience
With the increasing popularity of online shopping in the last decade, there has been a trend towards creating a more immersive life-like shopping environment for online shoppers. Haptic technology serves as a potential interaction option for e-commerce companies to adopt. However, the feasibility...
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| Format: | Final Year Project |
| Language: | English |
| Published: |
2017
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| Subjects: | |
| Online Access: | http://hdl.handle.net/10356/70585 |
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| Institution: | Nanyang Technological University |
| Language: | English |
| Summary: | With the increasing popularity of online shopping in the last decade, there has been
a trend towards creating a more immersive life-like shopping environment for online
shoppers. Haptic technology serves as a potential interaction option for e-commerce
companies to adopt. However, the feasibility of incorporating haptic interaction into
online shopping has not been proved, nor has the extent of the usefulness of such incorporation.
Thus, this project explores the feasibility and meaningfulness of integrating
data-driven haptic feedback into online shopping product browsing experience using
a desktop haptic device. In this project, haptic weight, geometry, and material simulation
based on real-life measurements are provided as additional means for shoppers
to gather product information. A user study was conducted to examine users’ attitude
towards online shopping with the haptic interaction features mentioned above. The result
revealed users’ significant preference towards haptic-based product browsing over
that provided by traditional online shopping regarding weight, geometry information
and overall browsing satisfaction. |
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