Reviewing the determinants to green purchase: application of the elaboration likelihood model, heuristic-systematic model and nudge

• المؤلفون الرئيسيون: Koh, Wenny Jia-Hui, Oei, Eugenia Tian-Ying, Gan, Xiu Yi
• مؤلفون آخرون: Michael David Gumert
• التنسيق: Final Year Project
• اللغة: English
• منشور في: 2017
• الموضوعات: DRNTU::Social sciences
• الوصول للمادة أونلاين: http://hdl.handle.net/10356/70612

This paper adds to the existing literature on green purchase behavior by reviewing the determinants to green purchasing, with the aim of providing insights on their application to green marketing strategies and the store environment. The determinants to green purchasing are identified based on their...