Reviewing the determinants to green purchase: application of the elaboration likelihood model, heuristic-systematic model and nudge

• Main Authors: Koh, Wenny Jia-Hui, Oei, Eugenia Tian-Ying, Gan, Xiu Yi
• Other Authors: Michael David Gumert
• Format: Final Year Project
• Language: English
• Published: 2017
• Subjects: DRNTU::Social sciences
• Online Access: http://hdl.handle.net/10356/70612
• Institution: Nanyang Technological University

This paper adds to the existing literature on green purchase behavior by reviewing the determinants to green purchasing, with the aim of providing insights on their application to green marketing strategies and the store environment. The determinants to green purchasing are identified based on their...