A study on business development strategies and tactics in the shipping industry to increase customer satisfaction (logistics service providers)
The paper aims to find out whether organisations from shipping industry consider the use of disruptive technology (e.g. Big Data Analytics) due to the age of digitalisation to improve customer satisfaction. As the scope is in the container shipping industry, the author is focusing on Logistics Servi...
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| Format: | Final Year Project |
| Language: | English |
| Published: |
2017
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| Subjects: | |
| Online Access: | http://hdl.handle.net/10356/70995 |
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| Institution: | Nanyang Technological University |
| Language: | English |