How to gain strategic entry in Hangzhou, China : company A.

• Main Authors: Chua, Poh Yen., Ng, Tzeh Huey., Welsch, Carole., Yap, John David.
• Other Authors: Lee, Pui Mun
• Format: Theses and Dissertations
• Published: 2008
• Subjects: DRNTU::Business::General::Economic and business aspects
• Online Access: http://hdl.handle.net/10356/7208
• Institution: Nanyang Technological University

Focus on how our subject company could make its entry into the Hangzhou market with the use of the Business Model Framework from Chesbrough and Rosenbloom (2002) to provide us with a systematic and consistent approach towards assessing the firm’s external and internal factors.