Seagate Londonderry : a case study on competitiveness in a global manufacturing industry.

• Main Authors: Siaw, Eugene., Hung, Frank., Vun, Ignatius., Koh, Mui Sang.
• Other Authors: Tang, Hung Kei
• Format: Theses and Dissertations
• Published: 2008
• Subjects: DRNTU::Business::International business::International competition
• Online Access: http://hdl.handle.net/10356/7247
• Institution: Nanyang Technological University

Seagate Londonderry faced challenges represented by two cross currents, the relentless competition in the hard drive industry and the outsourcing trend. These two cross currents collectively gave rise to problems and dilemmas that the management in Londonderry needed to resolve. Londonderry's m...