中国传媒产业化的动因和发展特征 = Commercialization of China's news media : motivation and development patterns

• Main Author: 郭富强 Guo, Fuqiang
• Other Authors: Chen, Kang
• Format: Theses and Dissertations
• Language: Chinese
• Published: 2008
• Subjects: DRNTU::Business::Industries and labor; DRNTU::Business::Public relations::Media management
• Online Access: http://hdl.handle.net/10356/7296
• Institution: Nanyang Technological University

In the first 40 years of the People's Republic of China, the news media were viewed as the mouthpiece of the Communist Party and its government. Therefore, they were expected to toe the party line and were used as a political tool by the ruling class. There was no mentioning of the commercial r...