Understanding consumers' adoption of mobile data applications (MDA) : implications for maketing theory and segmentation strategies.

Reviewing the antecedents of attitudes and intentions toward adoption and use of a new category of ICT, mobile data applications (MDA) and proposes a comprehensive framework that expands the antecedents of attitudes toward use, and explores the influence of prior experience with related ICT on inten...

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Bibliographic Details
Main Author:	Han, Hilda Mei Ian.
Other Authors:	Lam, Shun Yin
Format:	Theses and Dissertations
Published:	2008
Subjects:	DRNTU::Business::Marketing
Online Access:	http://hdl.handle.net/10356/7308
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Institution:	Nanyang Technological University

id	sg-ntu-dr.10356-7308
record_format	dspace
spelling	sg-ntu-dr.10356-73082024-01-12T10:12:02Z Understanding consumers' adoption of mobile data applications (MDA) : implications for maketing theory and segmentation strategies. Han, Hilda Mei Ian. Lam, Shun Yin Nanyang Business School Gilbert, Arthur Lee DRNTU::Business::Marketing Reviewing the antecedents of attitudes and intentions toward adoption and use of a new category of ICT, mobile data applications (MDA) and proposes a comprehensive framework that expands the antecedents of attitudes toward use, and explores the influence of prior experience with related ICT on intentions. Master of Business Administration 2008-09-18T07:43:18Z 2008-09-18T07:43:18Z 2005 2005 Thesis http://hdl.handle.net/10356/7308 Nanyang Technological University application/pdf
institution	Nanyang Technological University
building	NTU Library
continent	Asia
country	Singapore Singapore
content_provider	NTU Library
collection	DR-NTU
topic	DRNTU::Business::Marketing
spellingShingle	DRNTU::Business::Marketing Han, Hilda Mei Ian. Understanding consumers' adoption of mobile data applications (MDA) : implications for maketing theory and segmentation strategies.
description	Reviewing the antecedents of attitudes and intentions toward adoption and use of a new category of ICT, mobile data applications (MDA) and proposes a comprehensive framework that expands the antecedents of attitudes toward use, and explores the influence of prior experience with related ICT on intentions.
author2	Lam, Shun Yin
author_facet	Lam, Shun Yin Han, Hilda Mei Ian.
format	Theses and Dissertations
author	Han, Hilda Mei Ian.
author_sort	Han, Hilda Mei Ian.
title	Understanding consumers' adoption of mobile data applications (MDA) : implications for maketing theory and segmentation strategies.
title_short	Understanding consumers' adoption of mobile data applications (MDA) : implications for maketing theory and segmentation strategies.
title_full	Understanding consumers' adoption of mobile data applications (MDA) : implications for maketing theory and segmentation strategies.
title_fullStr	Understanding consumers' adoption of mobile data applications (MDA) : implications for maketing theory and segmentation strategies.
title_full_unstemmed	Understanding consumers' adoption of mobile data applications (MDA) : implications for maketing theory and segmentation strategies.
title_sort	understanding consumers' adoption of mobile data applications (mda) : implications for maketing theory and segmentation strategies.
publishDate	2008
url	http://hdl.handle.net/10356/7308
_version_	1789482949943492608

Understanding consumers' adoption of mobile data applications (MDA) : implications for maketing theory and segmentation strategies.

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