How danmaku influences emotional responses : exploring the effects of co-viewing and copresence

• Main Author: Li, Chen
• Other Authors: Wee Kim Wee School of Communication and Information
• Format: Theses and Dissertations
• Language: English
• Published: 2018
• Subjects: DRNTU::Social sciences::Mass media::Media effects
• Online Access: http://hdl.handle.net/10356/73362
• Institution: Nanyang Technological University

With the development of mass communication technology, audiences have become more active and engaged. A novel online commentary system, danmaku, enables users to generate content-synchronous comments overlaid on a video at any time point. Several unique features of danmaku (synchronization and posit...