Our eyes for life : a health communication campaign that aims to encourage regular eye screening behaviour among Singaporeans aged 40 to 60

• Main Authors: Chan, Shu Hui, Lim, Wei Hao, Teo, Lydia Rui Jun, Ang, Nicole Xin Pin
• Other Authors: Kim Hye Kyung
• Format: Final Year Project
• Language: English
• Published: 2018
• Subjects: DRNTU::Social sciences::Communication::Promotional communication::Communication campaigns
• Online Access: http://hdl.handle.net/10356/73535
• Institution: Nanyang Technological University

Our Eyes for Life is an integrated health communication campaign by four final year undergraduates from the Wee Kim Wee School of Communication and Information, Nanyang Technological University. The campaign encouraged Singaporeans aged 40 to 60 years old to attend eye screenings and ran in Tampine...