The Effect of cue attributes on the willingness to engage car-sharing service providers

• Main Authors: Tan, Colette Jean Yi, Poh, Ting Fang
• Other Authors: Sonny Ben Rosenthal
• Format: Final Year Project
• Language: English
• Published: 2018
• Subjects: DRNTU::Social sciences
• Online Access: http://hdl.handle.net/10356/73625
• Institution: Nanyang Technological University

This paper examined the predictive power of various variables, which include intermediary trust, perceived convenience, perceived utility, and summary evaluations, in influencing consumers’ willingness to use a car-sharing service provider. In the study, participants (N=259) were exposed to six mock...