The Effect of cue attributes on the willingness to engage car-sharing service providers

• المؤلفون الرئيسيون: Tan, Colette Jean Yi, Poh, Ting Fang
• مؤلفون آخرون: Sonny Ben Rosenthal
• التنسيق: Final Year Project
• اللغة: English
• منشور في: 2018
• الموضوعات: DRNTU::Social sciences
• الوصول للمادة أونلاين: http://hdl.handle.net/10356/73625

This paper examined the predictive power of various variables, which include intermediary trust, perceived convenience, perceived utility, and summary evaluations, in influencing consumers’ willingness to use a car-sharing service provider. In the study, participants (N=259) were exposed to six mock...