The influence of social class identity on consumption patterns in supermarkets

• المؤلف الرئيسي: Chew, Carissa Jiamin
• مؤلفون آخرون: Felicity Chan
• التنسيق: Final Year Project
• اللغة: English
• منشور في: 2018
• الموضوعات: DRNTU::Social sciences::Sociology::Communities, classes and races; DRNTU::Social sciences::Sociology::Social stratification; DRNTU::Social sciences::Sociology::Social behavior
• الوصول للمادة أونلاين: http://hdl.handle.net/10356/73705
• المؤسسة: Nanyang Technological University

With the increasingly prominent consumption culture in Singapore, there is a need for better understanding of how one's socioeconomic status shapes consumption behaviour even within the most mundane activities such as grocery shopping. With a focus on supermarkets, this research examines the ro...