The influence of social class identity on consumption patterns in supermarkets

• Main Author: Chew, Carissa Jiamin
• Other Authors: Felicity Chan
• Format: Final Year Project
• Language: English
• Published: 2018
• Subjects: DRNTU::Social sciences::Sociology::Communities, classes and races; DRNTU::Social sciences::Sociology::Social stratification; DRNTU::Social sciences::Sociology::Social behavior
• Online Access: http://hdl.handle.net/10356/73705
• Institution: Nanyang Technological University

With the increasingly prominent consumption culture in Singapore, there is a need for better understanding of how one's socioeconomic status shapes consumption behaviour even within the most mundane activities such as grocery shopping. With a focus on supermarkets, this research examines the ro...