Nostalgia and impulse buying behavior : the mediator role of conspicuous consumption
The purpose of this research is to investigate the relationship between nostalgia, impulse buying and conspicuous consumption. Specifically, the study examines how nostalgia can affect impulse buying and conspicuous consumption in sports product consumers. A total of 315 participants were randomly r...
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| Format: | Final Year Project |
| Language: | English |
| Published: |
2018
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| Online Access: | http://hdl.handle.net/10356/73865 |
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| Institution: | Nanyang Technological University |
| Language: | English |