Nostalgia and impulse buying behavior : the mediator role of conspicuous consumption
The purpose of this research is to investigate the relationship between nostalgia, impulse buying and conspicuous consumption. Specifically, the study examines how nostalgia can affect impulse buying and conspicuous consumption in sports product consumers. A total of 315 participants were randomly r...
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| 主要作者: | |
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| 格式: | Final Year Project |
| 語言: | English |
| 出版: |
2018
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| 主題: | |
| 在線閱讀: | http://hdl.handle.net/10356/73865 |
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| 機構: | Nanyang Technological University |
| 語言: | English |