Value propositions for low cost carriers : a comparison of perceptions of the public and airline executives.
Understanding what are the value propositions that the air travel market in Singapore desires through the ranking of importance of the various value propositions by respondents from the general public and executives in the airline industry.
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2008
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Online Access: | http://hdl.handle.net/10356/7393 |
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sg-ntu-dr.10356-73932024-01-12T10:31:10Z Value propositions for low cost carriers : a comparison of perceptions of the public and airline executives. Pereira, Kiran. Poh, Gary. Soh, Stanley. Das, Shobha Sasidharan Nanyang Business School DRNTU::Business::Industries and labor Understanding what are the value propositions that the air travel market in Singapore desires through the ranking of importance of the various value propositions by respondents from the general public and executives in the airline industry. Master of Business Administration 2008-09-18T07:44:56Z 2008-09-18T07:44:56Z 2004 2004 Thesis http://hdl.handle.net/10356/7393 Nanyang Technological University application/pdf |
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Nanyang Technological University |
building |
NTU Library |
continent |
Asia |
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Singapore Singapore |
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DRNTU::Business::Industries and labor |
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DRNTU::Business::Industries and labor Pereira, Kiran. Poh, Gary. Soh, Stanley. Value propositions for low cost carriers : a comparison of perceptions of the public and airline executives. |
description |
Understanding what are the value propositions that the air travel market in Singapore desires through the ranking of importance of the various value propositions by respondents from the general public and executives in the airline industry. |
author2 |
Das, Shobha Sasidharan |
author_facet |
Das, Shobha Sasidharan Pereira, Kiran. Poh, Gary. Soh, Stanley. |
format |
Theses and Dissertations |
author |
Pereira, Kiran. Poh, Gary. Soh, Stanley. |
author_sort |
Pereira, Kiran. |
title |
Value propositions for low cost carriers : a comparison of perceptions of the public and airline executives. |
title_short |
Value propositions for low cost carriers : a comparison of perceptions of the public and airline executives. |
title_full |
Value propositions for low cost carriers : a comparison of perceptions of the public and airline executives. |
title_fullStr |
Value propositions for low cost carriers : a comparison of perceptions of the public and airline executives. |
title_full_unstemmed |
Value propositions for low cost carriers : a comparison of perceptions of the public and airline executives. |
title_sort |
value propositions for low cost carriers : a comparison of perceptions of the public and airline executives. |
publishDate |
2008 |
url |
http://hdl.handle.net/10356/7393 |
_version_ |
1789483195275673600 |