Value propositions for low cost carriers : a comparison of perceptions of the public and airline executives.

Understanding what are the value propositions that the air travel market in Singapore desires through the ranking of importance of the various value propositions by respondents from the general public and executives in the airline industry.

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Bibliographic Details
Main Authors: Pereira, Kiran., Poh, Gary., Soh, Stanley.
Other Authors: Das, Shobha Sasidharan
Format: Theses and Dissertations
Published: 2008
Subjects:
Online Access:http://hdl.handle.net/10356/7393
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Institution: Nanyang Technological University
id sg-ntu-dr.10356-7393
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spelling sg-ntu-dr.10356-73932024-01-12T10:31:10Z Value propositions for low cost carriers : a comparison of perceptions of the public and airline executives. Pereira, Kiran. Poh, Gary. Soh, Stanley. Das, Shobha Sasidharan Nanyang Business School DRNTU::Business::Industries and labor Understanding what are the value propositions that the air travel market in Singapore desires through the ranking of importance of the various value propositions by respondents from the general public and executives in the airline industry. Master of Business Administration 2008-09-18T07:44:56Z 2008-09-18T07:44:56Z 2004 2004 Thesis http://hdl.handle.net/10356/7393 Nanyang Technological University application/pdf
institution Nanyang Technological University
building NTU Library
continent Asia
country Singapore
Singapore
content_provider NTU Library
collection DR-NTU
topic DRNTU::Business::Industries and labor
spellingShingle DRNTU::Business::Industries and labor
Pereira, Kiran.
Poh, Gary.
Soh, Stanley.
Value propositions for low cost carriers : a comparison of perceptions of the public and airline executives.
description Understanding what are the value propositions that the air travel market in Singapore desires through the ranking of importance of the various value propositions by respondents from the general public and executives in the airline industry.
author2 Das, Shobha Sasidharan
author_facet Das, Shobha Sasidharan
Pereira, Kiran.
Poh, Gary.
Soh, Stanley.
format Theses and Dissertations
author Pereira, Kiran.
Poh, Gary.
Soh, Stanley.
author_sort Pereira, Kiran.
title Value propositions for low cost carriers : a comparison of perceptions of the public and airline executives.
title_short Value propositions for low cost carriers : a comparison of perceptions of the public and airline executives.
title_full Value propositions for low cost carriers : a comparison of perceptions of the public and airline executives.
title_fullStr Value propositions for low cost carriers : a comparison of perceptions of the public and airline executives.
title_full_unstemmed Value propositions for low cost carriers : a comparison of perceptions of the public and airline executives.
title_sort value propositions for low cost carriers : a comparison of perceptions of the public and airline executives.
publishDate 2008
url http://hdl.handle.net/10356/7393
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