Value propositions for low cost carriers : a comparison of perceptions of the public and airline executives.
Understanding what are the value propositions that the air travel market in Singapore desires through the ranking of importance of the various value propositions by respondents from the general public and executives in the airline industry.
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| Main Authors: | , , |
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| Other Authors: | |
| Format: | Theses and Dissertations |
| Published: |
2008
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| Subjects: | |
| Online Access: | http://hdl.handle.net/10356/7393 |
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| Institution: | Nanyang Technological University |