Influence maximization for viral marketing in online social networks (part a)

• Main Author: Ooi, Mei Wah
• Other Authors: Tang Xueyan
• Format: Final Year Project
• Language: English
• Published: 2018
• Subjects: DRNTU::Library and information science
• Online Access: http://hdl.handle.net/10356/74049
• Institution: Nanyang Technological University

In the recent years, there has been a drastic rise of users on social media platforms such as Facebook, Twitter and Instagram. As such, marketers and advertisers have turned to social media platforms for great media exposure. Viral marketing is a strategy in which new products or activities are adve...