Influence maximization for viral marketing in online social networks (part a)

In the recent years, there has been a drastic rise of users on social media platforms such as Facebook, Twitter and Instagram. As such, marketers and advertisers have turned to social media platforms for great media exposure. Viral marketing is a strategy in which new products or activities are adve...

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Bibliographic Details
Main Author: Ooi, Mei Wah
Other Authors: Tang Xueyan
Format: Final Year Project
Language:English
Published: 2018
Subjects:
Online Access:http://hdl.handle.net/10356/74049
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Institution: Nanyang Technological University
Language: English
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