‘Seller or scammer’ : effect of risk communications on the online shoppers’ behaviour of guarding against scams
Given the rise in online shopping scams (Loh, 2016) despite current preventive efforts, this study aimed to understand which characteristics of a shopper might cause him/her to be less wary of scams, so that vulnerable consumers can take more precaution; and to investigate the use of risk communicat...
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| 主要作者: | |
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| 格式: | Final Year Project |
| 語言: | English |
| 出版: |
2018
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| 主題: | |
| 在線閱讀: | http://hdl.handle.net/10356/74224 |
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