Allocentric effort decision making : a neuroeconomic investigation

• Main Author: Fitzgerald, Sean
• Other Authors: Georgios Christopoulos
• Format: Thesis-Doctor of Philosophy
• Language: English
• Published: Nanyang Technological University 2018
• Subjects: DRNTU::Business::Management::Decision making
• Online Access: http://hdl.handle.net/10356/74800
• Institution: Nanyang Technological University

Decisions often require tradeoffs between costs and benefits, such as effort and reward. Prior findings show that decision makers discount the subjective value of a rewarding option as the effort required to obtain it increases. The mechanisms of discounting when the decision maker is also the re...