中国虚假广告的研究与政策建议 = Over-and-false-statements in advertisements in China : causes and solutions
This thesis attempts to investigate the causes and characteristics of the issue of false advertising from the viewpoint of economics, and to offer accordingly some policy prescriptions.
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| Format: | Theses and Dissertations |
| Language: | Chinese |
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2008
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| Online Access: | http://hdl.handle.net/10356/7518 |
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| Institution: | Nanyang Technological University |
| Language: | Chinese |
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sg-ntu-dr.10356-75182024-01-12T10:15:01Z 中国虚假广告的研究与政策建议 = Over-and-false-statements in advertisements in China : causes and solutions 李炜 Li, Wei 李菘 Li, Song Wang, Ruifang Nanyang Business School DRNTU::Business::Advertising::Moral and ethical aspects This thesis attempts to investigate the causes and characteristics of the issue of false advertising from the viewpoint of economics, and to offer accordingly some policy prescriptions. Master of Science (Managerial Economics) 2008-09-18T07:46:48Z 2008-09-18T07:46:48Z 2002 2002 Thesis http://hdl.handle.net/10356/7518 zh Nanyang Technological University 75 p. application/pdf |
| institution |
Nanyang Technological University |
| building |
NTU Library |
| continent |
Asia |
| country |
Singapore Singapore |
| content_provider |
NTU Library |
| collection |
DR-NTU |
| language |
Chinese |
| topic |
DRNTU::Business::Advertising::Moral and ethical aspects |
| spellingShingle |
DRNTU::Business::Advertising::Moral and ethical aspects 李炜 Li, Wei 李菘 Li, Song 中国虚假广告的研究与政策建议 = Over-and-false-statements in advertisements in China : causes and solutions |
| description |
This thesis attempts to investigate the causes and characteristics of the issue of false advertising from the viewpoint of economics, and to offer accordingly some policy prescriptions. |
| author2 |
Wang, Ruifang |
| author_facet |
Wang, Ruifang 李炜 Li, Wei 李菘 Li, Song |
| format |
Theses and Dissertations |
| author |
李炜 Li, Wei 李菘 Li, Song |
| author_sort |
李炜 Li, Wei |
| title |
中国虚假广告的研究与政策建议 = Over-and-false-statements in advertisements in China : causes and solutions |
| title_short |
中国虚假广告的研究与政策建议 = Over-and-false-statements in advertisements in China : causes and solutions |
| title_full |
中国虚假广告的研究与政策建议 = Over-and-false-statements in advertisements in China : causes and solutions |
| title_fullStr |
中国虚假广告的研究与政策建议 = Over-and-false-statements in advertisements in China : causes and solutions |
| title_full_unstemmed |
中国虚假广告的研究与政策建议 = Over-and-false-statements in advertisements in China : causes and solutions |
| title_sort |
中国虚假广告的研究与政策建议 = over-and-false-statements in advertisements in china : causes and solutions |
| publishDate |
2008 |
| url |
http://hdl.handle.net/10356/7518 |
| _version_ |
1789482989797769216 |