The influence of price, perceived risk and perceived quality in flight selection.
This paper studies the influence of three attributes, price, perceived risk and perceived quality, upon flight selection. These three attributes were further tested to determine how they affect the perceived performance of airlines.
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Format: | Theses and Dissertations |
Language: | English |
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2008
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Online Access: | http://hdl.handle.net/10356/7581 |
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sg-ntu-dr.10356-75812024-01-12T10:23:29Z The influence of price, perceived risk and perceived quality in flight selection. Ng, Poh Beng. Ltivin, Stephen W. Nanyang Business School DRNTU::Business::Marketing::Consumer behavior This paper studies the influence of three attributes, price, perceived risk and perceived quality, upon flight selection. These three attributes were further tested to determine how they affect the perceived performance of airlines. Master of Business Administration (Hospitality and Tourism Management) 2008-09-18T07:47:45Z 2008-09-18T07:47:45Z 2001 2001 Thesis http://hdl.handle.net/10356/7581 en Nanyang Technological University 40 p. application/pdf |
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DRNTU::Business::Marketing::Consumer behavior Ng, Poh Beng. The influence of price, perceived risk and perceived quality in flight selection. |
description |
This paper studies the influence of three attributes, price, perceived risk and perceived quality, upon flight selection. These three attributes were further tested to determine how they affect the perceived performance of airlines. |
author2 |
Ltivin, Stephen W. |
author_facet |
Ltivin, Stephen W. Ng, Poh Beng. |
format |
Theses and Dissertations |
author |
Ng, Poh Beng. |
author_sort |
Ng, Poh Beng. |
title |
The influence of price, perceived risk and perceived quality in flight selection. |
title_short |
The influence of price, perceived risk and perceived quality in flight selection. |
title_full |
The influence of price, perceived risk and perceived quality in flight selection. |
title_fullStr |
The influence of price, perceived risk and perceived quality in flight selection. |
title_full_unstemmed |
The influence of price, perceived risk and perceived quality in flight selection. |
title_sort |
influence of price, perceived risk and perceived quality in flight selection. |
publishDate |
2008 |
url |
http://hdl.handle.net/10356/7581 |
_version_ |
1789483101634691072 |