The influence of price, perceived risk and perceived quality in flight selection.

This paper studies the influence of three attributes, price, perceived risk and perceived quality, upon flight selection. These three attributes were further tested to determine how they affect the perceived performance of airlines.

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Bibliographic Details
Main Author: Ng, Poh Beng.
Other Authors: Ltivin, Stephen W.
Format: Theses and Dissertations
Language:English
Published: 2008
Subjects:
Online Access:http://hdl.handle.net/10356/7581
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Institution: Nanyang Technological University
Language: English
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spelling sg-ntu-dr.10356-75812024-01-12T10:23:29Z The influence of price, perceived risk and perceived quality in flight selection. Ng, Poh Beng. Ltivin, Stephen W. Nanyang Business School DRNTU::Business::Marketing::Consumer behavior This paper studies the influence of three attributes, price, perceived risk and perceived quality, upon flight selection. These three attributes were further tested to determine how they affect the perceived performance of airlines. Master of Business Administration (Hospitality and Tourism Management) 2008-09-18T07:47:45Z 2008-09-18T07:47:45Z 2001 2001 Thesis http://hdl.handle.net/10356/7581 en Nanyang Technological University 40 p. application/pdf
institution Nanyang Technological University
building NTU Library
continent Asia
country Singapore
Singapore
content_provider NTU Library
collection DR-NTU
language English
topic DRNTU::Business::Marketing::Consumer behavior
spellingShingle DRNTU::Business::Marketing::Consumer behavior
Ng, Poh Beng.
The influence of price, perceived risk and perceived quality in flight selection.
description This paper studies the influence of three attributes, price, perceived risk and perceived quality, upon flight selection. These three attributes were further tested to determine how they affect the perceived performance of airlines.
author2 Ltivin, Stephen W.
author_facet Ltivin, Stephen W.
Ng, Poh Beng.
format Theses and Dissertations
author Ng, Poh Beng.
author_sort Ng, Poh Beng.
title The influence of price, perceived risk and perceived quality in flight selection.
title_short The influence of price, perceived risk and perceived quality in flight selection.
title_full The influence of price, perceived risk and perceived quality in flight selection.
title_fullStr The influence of price, perceived risk and perceived quality in flight selection.
title_full_unstemmed The influence of price, perceived risk and perceived quality in flight selection.
title_sort influence of price, perceived risk and perceived quality in flight selection.
publishDate 2008
url http://hdl.handle.net/10356/7581
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