The influence of price, perceived risk and perceived quality in flight selection.

• Main Author: Ng, Poh Beng.
• Other Authors: Ltivin, Stephen W.
• Format: Theses and Dissertations
• Language: English
• Published: 2008
• Subjects: DRNTU::Business::Marketing::Consumer behavior
• Online Access: http://hdl.handle.net/10356/7581
• Institution: Nanyang Technological University

This paper studies the influence of three attributes, price, perceived risk and perceived quality, upon flight selection. These three attributes were further tested to determine how they affect the perceived performance of airlines.