E-commerce strategy for Singapore Airlines (SIA).
The report used several strategy models to analyze SIA's current position as well as to study the impact of EC. By focusing on the situation faced by the SIA and formulate an EC strategy for SIA.
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| Format: | Theses and Dissertations |
| Language: | English |
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2008
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| Online Access: | http://hdl.handle.net/10356/7601 |
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| Institution: | Nanyang Technological University |
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sg-ntu-dr.10356-76012023-05-19T07:16:27Z E-commerce strategy for Singapore Airlines (SIA). Ong, Pang Shen. Siow, Joel Wen Jaan. Toh, Thian Ser Nanyang Business School DRNTU::Business::International business::Retail::Computer networks The report used several strategy models to analyze SIA's current position as well as to study the impact of EC. By focusing on the situation faced by the SIA and formulate an EC strategy for SIA. Master of Business Administration (Management of Information Technology) 2008-09-18T07:48:02Z 2008-09-18T07:48:02Z 2000 2000 Thesis http://hdl.handle.net/10356/7601 en Nanyang Technological University 132 p. application/pdf |
| institution |
Nanyang Technological University |
| building |
NTU Library |
| continent |
Asia |
| country |
Singapore Singapore |
| content_provider |
NTU Library |
| collection |
DR-NTU |
| language |
English |
| topic |
DRNTU::Business::International business::Retail::Computer networks |
| spellingShingle |
DRNTU::Business::International business::Retail::Computer networks Ong, Pang Shen. Siow, Joel Wen Jaan. E-commerce strategy for Singapore Airlines (SIA). |
| description |
The report used several strategy models to analyze SIA's current position as well as to study the impact of EC. By focusing on the situation faced by the SIA and formulate an EC strategy for SIA. |
| author2 |
Toh, Thian Ser |
| author_facet |
Toh, Thian Ser Ong, Pang Shen. Siow, Joel Wen Jaan. |
| format |
Theses and Dissertations |
| author |
Ong, Pang Shen. Siow, Joel Wen Jaan. |
| author_sort |
Ong, Pang Shen. |
| title |
E-commerce strategy for Singapore Airlines (SIA). |
| title_short |
E-commerce strategy for Singapore Airlines (SIA). |
| title_full |
E-commerce strategy for Singapore Airlines (SIA). |
| title_fullStr |
E-commerce strategy for Singapore Airlines (SIA). |
| title_full_unstemmed |
E-commerce strategy for Singapore Airlines (SIA). |
| title_sort |
e-commerce strategy for singapore airlines (sia). |
| publishDate |
2008 |
| url |
http://hdl.handle.net/10356/7601 |
| _version_ |
1770564053695987712 |