E-commerce strategy for Singapore Airlines (SIA).

• Main Authors: Ong, Pang Shen., Siow, Joel Wen Jaan.
• Other Authors: Toh, Thian Ser
• Format: Theses and Dissertations
• Language: English
• Published: 2008
• Subjects: DRNTU::Business::International business::Retail::Computer networks
• Online Access: http://hdl.handle.net/10356/7601
• Institution: Nanyang Technological University

The report used several strategy models to analyze SIA's current position as well as to study the impact of EC. By focusing on the situation faced by the SIA and formulate an EC strategy for SIA.