A cross-cultural study of contradictory propositions in advertisements & the implications for comparative advertising
This dissertation examined the efficacy of using contradictory propositions as a communication tool in advertising content targeted at East Asians.
Saved in:
| Main Authors: | , , |
|---|---|
| 其他作者: | |
| 格式: | Theses and Dissertations |
| 語言: | English |
| 出版: |
2008
|
| 主題: | |
| 在線閱讀: | http://hdl.handle.net/10356/7632 |
| 標簽: |
添加標簽
沒有標簽, 成為第一個標記此記錄!
|
| 機構: | Nanyang Technological University |
| 語言: | English |
| id |
sg-ntu-dr.10356-7632 |
|---|---|
| record_format |
dspace |
| spelling |
sg-ntu-dr.10356-76322024-01-12T10:29:26Z A cross-cultural study of contradictory propositions in advertisements & the implications for comparative advertising Aparna Rao Xu, Ling Xiang Wu, Yun Yuan Marshall, Roger Nanyang Business School DRNTU::Business::Advertising::Advertising method This dissertation examined the efficacy of using contradictory propositions as a communication tool in advertising content targeted at East Asians. Master of Business Administration (Marketing) 2008-09-18T07:48:45Z 2008-09-18T07:48:45Z 2002 2002 Thesis http://hdl.handle.net/10356/7632 en Nanyang Technological University 34 p. application/pdf |
| institution |
Nanyang Technological University |
| building |
NTU Library |
| continent |
Asia |
| country |
Singapore Singapore |
| content_provider |
NTU Library |
| collection |
DR-NTU |
| language |
English |
| topic |
DRNTU::Business::Advertising::Advertising method |
| spellingShingle |
DRNTU::Business::Advertising::Advertising method Aparna Rao Xu, Ling Xiang Wu, Yun Yuan A cross-cultural study of contradictory propositions in advertisements & the implications for comparative advertising |
| description |
This dissertation examined the efficacy of using contradictory propositions as a communication tool in advertising content targeted at East Asians. |
| author2 |
Marshall, Roger |
| author_facet |
Marshall, Roger Aparna Rao Xu, Ling Xiang Wu, Yun Yuan |
| format |
Theses and Dissertations |
| author |
Aparna Rao Xu, Ling Xiang Wu, Yun Yuan |
| author_sort |
Aparna Rao |
| title |
A cross-cultural study of contradictory propositions in advertisements & the implications for comparative advertising |
| title_short |
A cross-cultural study of contradictory propositions in advertisements & the implications for comparative advertising |
| title_full |
A cross-cultural study of contradictory propositions in advertisements & the implications for comparative advertising |
| title_fullStr |
A cross-cultural study of contradictory propositions in advertisements & the implications for comparative advertising |
| title_full_unstemmed |
A cross-cultural study of contradictory propositions in advertisements & the implications for comparative advertising |
| title_sort |
cross-cultural study of contradictory propositions in advertisements & the implications for comparative advertising |
| publishDate |
2008 |
| url |
http://hdl.handle.net/10356/7632 |
| _version_ |
1789483177369141248 |