A cross-cultural study of contradictory propositions in advertisements & the implications for comparative advertising
This dissertation examined the efficacy of using contradictory propositions as a communication tool in advertising content targeted at East Asians.
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| Main Authors: | , , |
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| 其他作者: | |
| 格式: | Theses and Dissertations |
| 語言: | English |
| 出版: |
2008
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| 主題: | |
| 在線閱讀: | http://hdl.handle.net/10356/7632 |
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| 機構: | Nanyang Technological University |
| 語言: | English |