求关注 ：中国网络主播与观众互动模式探析 = China online : a study of live streaming practices in China

• Main Author: 伍健勇 Ng, Glen Jianyong
• Other Authors: Fang Xiaoping
• Format: Final Year Project
• Language: Chinese
• Published: 2019
• Subjects: DRNTU::Humanities::Language::Chinese
• Online Access: http://hdl.handle.net/10356/76508
• Institution: Nanyang Technological University

中国网络直播正式起步于2016年，是近年来迅速发展并广受瞩目的一种新媒介。截至于2017年，网络直播用户规模已达到4.22亿，并预计在2020年发展成千亿级的产业。不可讳言，中国网络直播积极发展的态势不容小觑，是未来经济发展的要角。笔者通过探索网络直播用户与主播的互动模式，试图揭露两者之间的关系，研究网络直播产业如何把用户的情感和专注化为钱财。透过自身的观察、学术界对中国网络直播产业结构运营的解析和受众心理的分析，笔者对中国网络直播平台广泛采用的互动模式和运作有了深刻的见解。同时，在研究过程中，笔者也从中国网络直播的现象发现中国网络直播热的驱动力可归咎于中国社会现象的发酵。 Despite being mired in controversy after a series of misadventures, China’s live streaming industry has thrived and achieved unparalleled success in recent years. With a massive base of 422 million users as of 2017 and a projected market value of 100 billion yuan in 2020, China’s live streaming industry has grown significantly since it picked up traction in 2016. I set out to investigate how live streaming users interact and its intricacies, uncovering how the industry cashes in on the users’ affection and attention. Diving into the live streaming structure and user behavior analysis, I gained insights on the interaction modes and novelties that are widely employed by the Chinese live streaming platforms, while also finding evidence that the socio-technological phenomenon is powered by social issues within Chin