Predicting intentions to use mobile fitness apps : the integration of theory of planned behaviour and theory of normative social behaviour

• Main Authors: Ho, Alvin Daniel Sheng Yi, Ho, Kai Feng, Lin, Amanda Yujun, Yeoh, Ryna Hui Ting
• Other Authors: Kim Hye Kyung
• Format: Final Year Project
• Language: English
• Published: 2019
• Subjects: DRNTU::Social sciences::Communication::Communication theories and models
• Online Access: http://hdl.handle.net/10356/76573
• Institution: Nanyang Technological University

In the context of mobile fitness apps, this study proposes a theoretical integration between the theory of planned behaviour (TPB) and the theory of normative social behaviour (TNSB). In addition, this study explores the possible group differences by adoption phase, drawing comparison between app u...