“I liked that post” Exploring the effect of social media and political figures
Social media has been a catalysis for political change across the globe. However, despite its widespread use in Singapore, social media has yet to bring about any sort of political change. This study examines the relationship between local politicians’ use of Facebook and their success in engaging t...
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sg-ntu-dr.10356-767062019-12-10T12:17:30Z “I liked that post” Exploring the effect of social media and political figures Tan, Xavier Hong Sheng Walid Jumblatt Bin Abdullah School of Social Sciences DRNTU::Social sciences::Mass media::Media effects Social media has been a catalysis for political change across the globe. However, despite its widespread use in Singapore, social media has yet to bring about any sort of political change. This study examines the relationship between local politicians’ use of Facebook and their success in engaging the youths by asking why has politicians been unsuccessful in overcoming political apathy amongst youths. This study uses data from a survey of 104 youths, existing Institute of Policy Studies data, and observing politicians’ Facebook profiles. It is found that the deep-seated political apathy and the inability to provide youths with what they are interested in resulted in this failure. This study also analysed the types of posts that achieved a wider appeal; with findings reinforcing the notion that the electorate wants an opposition that is ideologically similar to the incumbent rather than drastic political change. This study is situated within the literature on political ideologies, social media, and opposition. Bachelor of Arts in Public Policy and Global Affairs 2019-04-04T09:11:42Z 2019-04-04T09:11:42Z 2019 Final Year Project (FYP) http://hdl.handle.net/10356/76706 en 33 p. application/pdf |
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DRNTU::Social sciences::Mass media::Media effects Tan, Xavier Hong Sheng “I liked that post” Exploring the effect of social media and political figures |
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Social media has been a catalysis for political change across the globe. However, despite its widespread use in Singapore, social media has yet to bring about any sort of political change. This study examines the relationship between local politicians’ use of Facebook and their success in engaging the youths by asking why has politicians been unsuccessful in overcoming political apathy amongst youths. This study uses data from a survey of 104 youths, existing Institute of Policy Studies data, and observing politicians’ Facebook profiles. It is found that the deep-seated political apathy and the inability to provide youths with what they are interested in resulted in this failure. This study also analysed the types of posts that achieved a wider appeal; with findings reinforcing the notion that the electorate wants an opposition that is ideologically similar to the incumbent rather than drastic political change. This study is situated within the literature on political ideologies, social media, and opposition. |
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Walid Jumblatt Bin Abdullah |
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Walid Jumblatt Bin Abdullah Tan, Xavier Hong Sheng |
format |
Final Year Project |
author |
Tan, Xavier Hong Sheng |
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Tan, Xavier Hong Sheng |
title |
“I liked that post” Exploring the effect of social media and political figures |
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“I liked that post” Exploring the effect of social media and political figures |
title_full |
“I liked that post” Exploring the effect of social media and political figures |
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“I liked that post” Exploring the effect of social media and political figures |
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“I liked that post” Exploring the effect of social media and political figures |
title_sort |
“i liked that post” exploring the effect of social media and political figures |
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2019 |
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http://hdl.handle.net/10356/76706 |
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1681045210541326336 |