“I liked that post” Exploring the effect of social media and political figures

• Main Author: Tan, Xavier Hong Sheng
• Other Authors: Walid Jumblatt Bin Abdullah
• Format: Final Year Project
• Language: English
• Published: 2019
• Subjects: DRNTU::Social sciences::Mass media::Media effects
• Online Access: http://hdl.handle.net/10356/76706
• Institution: Nanyang Technological University

Social media has been a catalysis for political change across the globe. However, despite its widespread use in Singapore, social media has yet to bring about any sort of political change. This study examines the relationship between local politicians’ use of Facebook and their success in engaging t...