An analysis of Instagram as a promotional tool for formula 1 Singapore Grand Prix 2018
Background: Instagram serves as a unique platform for storytelling due to its multi- functionality. In recent years, sport event organisers have since tapped on the potential of social media following to advertise and market themselves on top of traditional media (Dean Carroll, 2018). Purpose: This...
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| Format: | Final Year Project |
| Language: | English |
| Published: |
2019
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| Online Access: | http://hdl.handle.net/10356/77107 |
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| Institution: | Nanyang Technological University |
| Language: | English |