An analysis of Instagram as a promotional tool for formula 1 Singapore Grand Prix 2018

Background: Instagram serves as a unique platform for storytelling due to its multi- functionality. In recent years, sport event organisers have since tapped on the potential of social media following to advertise and market themselves on top of traditional media (Dean Carroll, 2018). Purpose: This...

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Bibliographic Details
Main Author: Yeo, Teck Li
Other Authors: Leng Ho Keat
Format: Final Year Project
Language:English
Published: 2019
Subjects:
Online Access:http://hdl.handle.net/10356/77107
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Institution: Nanyang Technological University
Language: English
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