Corporate activism, is it worth It? : Examining consumer idealistic-pragmatic mindsets and their CSR-related identity

Increasingly, companies are engaging in some form of corporate activism, stepping up to take a corporate stance on divisive social issues. Although our understanding of corporate social responsibilities (CSR) is well established, these controversial forms of CSR are less understood. By incorporating...

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Main Author:	Lee, Nicholas
Other Authors:	Ng Sok Ling, Sharon
Format:	Final Year Project
Language:	English
Published:	2019
Subjects:	DRNTU::Social sciences::Psychology
Online Access:	http://hdl.handle.net/10356/77283
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Institution:	Nanyang Technological University
Language:	English

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spelling	sg-ntu-dr.10356-772832019-12-10T12:22:13Z Corporate activism, is it worth It? : Examining consumer idealistic-pragmatic mindsets and their CSR-related identity Lee, Nicholas Ng Sok Ling, Sharon Wan Ching School of Social Sciences DRNTU::Social sciences::Psychology Increasingly, companies are engaging in some form of corporate activism, stepping up to take a corporate stance on divisive social issues. Although our understanding of corporate social responsibilities (CSR) is well established, these controversial forms of CSR are less understood. By incorporating the psychological concepts of idealistic and pragmatic mindsets as well as an individual’s cause-related identity, this study seeks to expand the understanding of controversial CSR and its effects on both consumer attitudinal and behavioural intention outcomes. Bachelor of Arts in Psychology 2019-05-23T14:01:06Z 2019-05-23T14:01:06Z 2019 Final Year Project (FYP) http://hdl.handle.net/10356/77283 en 69 p. application/pdf
institution	Nanyang Technological University
building	NTU Library
country	Singapore
collection	DR-NTU
language	English
topic	DRNTU::Social sciences::Psychology
spellingShingle	DRNTU::Social sciences::Psychology Lee, Nicholas Corporate activism, is it worth It? : Examining consumer idealistic-pragmatic mindsets and their CSR-related identity
description	Increasingly, companies are engaging in some form of corporate activism, stepping up to take a corporate stance on divisive social issues. Although our understanding of corporate social responsibilities (CSR) is well established, these controversial forms of CSR are less understood. By incorporating the psychological concepts of idealistic and pragmatic mindsets as well as an individual’s cause-related identity, this study seeks to expand the understanding of controversial CSR and its effects on both consumer attitudinal and behavioural intention outcomes.
author2	Ng Sok Ling, Sharon
author_facet	Ng Sok Ling, Sharon Lee, Nicholas
format	Final Year Project
author	Lee, Nicholas
author_sort	Lee, Nicholas
title	Corporate activism, is it worth It? : Examining consumer idealistic-pragmatic mindsets and their CSR-related identity
title_short	Corporate activism, is it worth It? : Examining consumer idealistic-pragmatic mindsets and their CSR-related identity
title_full	Corporate activism, is it worth It? : Examining consumer idealistic-pragmatic mindsets and their CSR-related identity
title_fullStr	Corporate activism, is it worth It? : Examining consumer idealistic-pragmatic mindsets and their CSR-related identity
title_full_unstemmed	Corporate activism, is it worth It? : Examining consumer idealistic-pragmatic mindsets and their CSR-related identity
title_sort	corporate activism, is it worth it? : examining consumer idealistic-pragmatic mindsets and their csr-related identity
publishDate	2019
url	http://hdl.handle.net/10356/77283
_version_	1681046641137680384

Corporate activism, is it worth It? : Examining consumer idealistic-pragmatic mindsets and their CSR-related identity

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