Corporate activism, is it worth It? : Examining consumer idealistic-pragmatic mindsets and their CSR-related identity

• Main Author: Lee, Nicholas
• Other Authors: Ng Sok Ling, Sharon
• Format: Final Year Project
• Language: English
• Published: 2019
• Subjects: DRNTU::Social sciences::Psychology
• Online Access: http://hdl.handle.net/10356/77283
• Institution: Nanyang Technological University

Increasingly, companies are engaging in some form of corporate activism, stepping up to take a corporate stance on divisive social issues. Although our understanding of corporate social responsibilities (CSR) is well established, these controversial forms of CSR are less understood. By incorporating...