Exploring adoption of Internet shopping by individualists and collectivists.

Exploring adoption of Internet shopping by individualists and collectivists.

The objective of this study is to explore if individualists and collectivists differ in their Internet shopping attitudes, motivation (utilitarian vs hedonic) and behavior. In addition, the relative importance of hedonic versus utilitarian motivations for the adoption of Internet shopping is investi...

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Main Authors: Wong, Dorren Chai Chian., Yee, Chin Hui.
Other Authors: Marshall, Roger
Format: Theses and Dissertations
Language:English
Published: 2008
Subjects:
DRNTU::Business::International business::Retail::Computer networks
Online Access:http://hdl.handle.net/10356/7786
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Institution: Nanyang Technological University
Language: English
id sg-ntu-dr.10356-7786
record_format dspace
spelling sg-ntu-dr.10356-77862024-01-12T10:19:39Z Exploring adoption of Internet shopping by individualists and collectivists. Wong, Dorren Chai Chian. Yee, Chin Hui. Marshall, Roger Nanyang Business School DRNTU::Business::International business::Retail::Computer networks The objective of this study is to explore if individualists and collectivists differ in their Internet shopping attitudes, motivation (utilitarian vs hedonic) and behavior. In addition, the relative importance of hedonic versus utilitarian motivations for the adoption of Internet shopping is investigated. Master of Business Administration 2008-09-18T07:51:15Z 2008-09-18T07:51:15Z 2001 2001 Thesis http://hdl.handle.net/10356/7786 en Nanyang Technological University 31 p. application/pdf
institution Nanyang Technological University
building NTU Library
continent Asia
country Singapore
Singapore
content_provider NTU Library
collection DR-NTU
language English
topic DRNTU::Business::International business::Retail::Computer networks
spellingShingle DRNTU::Business::International business::Retail::Computer networks
Wong, Dorren Chai Chian.
Yee, Chin Hui.
Exploring adoption of Internet shopping by individualists and collectivists.
description The objective of this study is to explore if individualists and collectivists differ in their Internet shopping attitudes, motivation (utilitarian vs hedonic) and behavior. In addition, the relative importance of hedonic versus utilitarian motivations for the adoption of Internet shopping is investigated.
author2 Marshall, Roger
author_facet Marshall, Roger
Wong, Dorren Chai Chian.
Yee, Chin Hui.
format Theses and Dissertations
author Wong, Dorren Chai Chian.
Yee, Chin Hui.
author_sort Wong, Dorren Chai Chian.
title Exploring adoption of Internet shopping by individualists and collectivists.
title_short Exploring adoption of Internet shopping by individualists and collectivists.
title_full Exploring adoption of Internet shopping by individualists and collectivists.
title_fullStr Exploring adoption of Internet shopping by individualists and collectivists.
title_full_unstemmed Exploring adoption of Internet shopping by individualists and collectivists.
title_sort exploring adoption of internet shopping by individualists and collectivists.
publishDate 2008
url http://hdl.handle.net/10356/7786
_version_ 1789483047427506176

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