Do influencers actually influence? : Uncovering the significance of beauty influencers on the social identities and self concept of their followers

• Main Authors: Lew, Crystal Chong Hui, Ng, Ruihe, Goh, Pei Fen
• Other Authors: Lim Khek Gee, Francis
• Format: Final Year Project
• Language: English
• Published: 2019
• Subjects: Social sciences::Sociology::Social influence
• Online Access: http://hdl.handle.net/10356/78714
• Institution: Nanyang Technological University

Social Media Influencers (SMI) and Influencer Marketing (IM) are all the rage nowadays, with many organisations trying to leverage its growth for advertising. The study is primarily interested in questioning whether influencers really “influence”, in other words, if followers really perceive a chang...