Do influencers actually influence? : Uncovering the significance of beauty influencers on the social identities and self concept of their followers

• المؤلفون الرئيسيون: Lew, Crystal Chong Hui, Ng, Ruihe, Goh, Pei Fen
• مؤلفون آخرون: Lim Khek Gee, Francis
• التنسيق: Final Year Project
• اللغة: English
• منشور في: 2019
• الموضوعات: Social sciences::Sociology::Social influence
• الوصول للمادة أونلاين: http://hdl.handle.net/10356/78714
• المؤسسة: Nanyang Technological University

Social Media Influencers (SMI) and Influencer Marketing (IM) are all the rage nowadays, with many organisations trying to leverage its growth for advertising. The study is primarily interested in questioning whether influencers really “influence”, in other words, if followers really perceive a chang...