Banyan Tree (B)
Banyan Tree (B) is the second case in the Banyan Tree case series. In this case, the Banyan Tree Hotels and Resorts had engaged itself in an aggressive market expansion program. Major activities in the expansion program included the internal development of more resort and spa locations, as well as t...
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2013
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| Online Access: | https://hdl.handle.net/10356/79502 http://hdl.handle.net/10220/13551 http://www.asiacase.com/case/ntuAbcc/banyanTree-B.html |
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sg-ntu-dr.10356-795022023-05-19T06:44:43Z Banyan Tree (B) Xia, Yang Gleave, Tom Nanyang Business School Banyan Tree Hotels & Resorts Asian Business Case Centre DRNTU::Business Banyan Tree (B) is the second case in the Banyan Tree case series. In this case, the Banyan Tree Hotels and Resorts had engaged itself in an aggressive market expansion program. Major activities in the expansion program included the internal development of more resort and spa locations, as well as the establishment of some tie-up agreements with selected external parties who could facilitate rapid and wide market penetration. Among the immediate tasks for finalising the expansion program is to determine the impact that these internal as well as the external efforts would have on the company's future. Period covered 1999 – 2001 2013-09-20T01:13:00Z 2019-12-06T13:26:55Z 2013-09-20T01:13:00Z 2019-12-06T13:26:55Z 2003 2003 Case Study Xia, Y., & Gleave, T (2003). Banyan Tree (B). Singapore: The Asian Business Case Centre, Nanyang Technological University. https://hdl.handle.net/10356/79502 http://hdl.handle.net/10220/13551 http://www.asiacase.com/case/ntuAbcc/banyanTree-B.html en © 2003 Nanyang Technological University, Singapore. 7 p. application/pdf |
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Nanyang Technological University |
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NTU Library |
| continent |
Asia |
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Singapore Singapore |
| content_provider |
NTU Library |
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DR-NTU |
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English |
| topic |
DRNTU::Business |
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DRNTU::Business Xia, Yang Gleave, Tom Banyan Tree (B) |
| description |
Banyan Tree (B) is the second case in the Banyan Tree case series. In this case, the Banyan Tree Hotels and Resorts had engaged itself in an aggressive market expansion program. Major activities in the expansion program included the internal development of more resort and spa locations, as well as the establishment of some tie-up agreements with selected external parties who could facilitate rapid and wide market penetration.
Among the immediate tasks for finalising the expansion program is to determine the impact that these internal as well as the external efforts would have on the company's future. Period covered 1999 – 2001 |
| author2 |
Nanyang Business School |
| author_facet |
Nanyang Business School Xia, Yang Gleave, Tom |
| format |
Case Study |
| author |
Xia, Yang Gleave, Tom |
| author_sort |
Xia, Yang |
| title |
Banyan Tree (B) |
| title_short |
Banyan Tree (B) |
| title_full |
Banyan Tree (B) |
| title_fullStr |
Banyan Tree (B) |
| title_full_unstemmed |
Banyan Tree (B) |
| title_sort |
banyan tree (b) |
| publishDate |
2013 |
| url |
https://hdl.handle.net/10356/79502 http://hdl.handle.net/10220/13551 http://www.asiacase.com/case/ntuAbcc/banyanTree-B.html |
| _version_ |
1770563776619216896 |