Banyan Tree (A)
Banyan Tree Hotels and Resorts was established in 1994 by a group of Singaporean entrepreneurs. Within a short period of five years, Banyan Tree became a well-known luxury chain of hotels in Asia. In 1999, encouraged by its remarkable success, Banyan Tree began to explore the possibilities of offeri...
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| Main Authors: | , |
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| Other Authors: | |
| Format: | Case Study |
| Language: | English |
| Published: |
2013
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| Subjects: | |
| Online Access: | https://hdl.handle.net/10356/99556 http://hdl.handle.net/10220/13550 http://www.asiacase.com/case/ntuAbcc/banyanTree-A.html |
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| Institution: | Nanyang Technological University |
| Language: | English |