Banyan Tree (A)
Banyan Tree Hotels and Resorts was established in 1994 by a group of Singaporean entrepreneurs. Within a short period of five years, Banyan Tree became a well-known luxury chain of hotels in Asia. In 1999, encouraged by its remarkable success, Banyan Tree began to explore the possibilities of offeri...
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2013
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| Online Access: | https://hdl.handle.net/10356/99556 http://hdl.handle.net/10220/13550 http://www.asiacase.com/case/ntuAbcc/banyanTree-A.html |
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sg-ntu-dr.10356-995562023-05-19T06:44:43Z Banyan Tree (A) Xia, Yang Gleave, Tom Nanyang Business School Banyan Tree Hotels & Resorts Asian Business Case Centre DRNTU::Business Banyan Tree Hotels and Resorts was established in 1994 by a group of Singaporean entrepreneurs. Within a short period of five years, Banyan Tree became a well-known luxury chain of hotels in Asia. In 1999, encouraged by its remarkable success, Banyan Tree began to explore the possibilities of offering branded resort and spa services at some resorts. While the top management of the company was confident about Banyan Tree's skills and resources, the decision was not at all easy to reach, because the competitive environment in 1999 was very intensive. Besides, to establish branded resort and spa services, much like the company's previous efforts at brand building, all details would need to be carefully planned and managed. Period covered 1999 – 2002 2013-09-20T01:09:26Z 2019-12-06T20:08:46Z 2013-09-20T01:09:26Z 2019-12-06T20:08:46Z 2003 2003 Case Study Xia, Y., & Gleave, T. (2003). Banyan Tree (A). Singapore: The Asian Business Case Centre, Nanyang Technological University. https://hdl.handle.net/10356/99556 http://hdl.handle.net/10220/13550 http://www.asiacase.com/case/ntuAbcc/banyanTree-A.html en © 2003 Nanyang Technological University, Singapore. 13 p. application/pdf |
| institution |
Nanyang Technological University |
| building |
NTU Library |
| continent |
Asia |
| country |
Singapore Singapore |
| content_provider |
NTU Library |
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DR-NTU |
| language |
English |
| topic |
DRNTU::Business |
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DRNTU::Business Xia, Yang Gleave, Tom Banyan Tree (A) |
| description |
Banyan Tree Hotels and Resorts was established in 1994 by a group of Singaporean entrepreneurs. Within a short period of five years, Banyan Tree became a well-known luxury chain of hotels in Asia. In 1999, encouraged by its remarkable success, Banyan Tree began to explore the possibilities of offering branded resort and spa services at some resorts.
While the top management of the company was confident about Banyan Tree's skills and resources, the decision was not at all easy to reach, because the competitive environment in 1999 was very intensive. Besides, to establish branded resort and spa services, much like the company's previous efforts at brand building, all details would need to be carefully planned and managed. Period covered 1999 – 2002 |
| author2 |
Nanyang Business School |
| author_facet |
Nanyang Business School Xia, Yang Gleave, Tom |
| format |
Case Study |
| author |
Xia, Yang Gleave, Tom |
| author_sort |
Xia, Yang |
| title |
Banyan Tree (A) |
| title_short |
Banyan Tree (A) |
| title_full |
Banyan Tree (A) |
| title_fullStr |
Banyan Tree (A) |
| title_full_unstemmed |
Banyan Tree (A) |
| title_sort |
banyan tree (a) |
| publishDate |
2013 |
| url |
https://hdl.handle.net/10356/99556 http://hdl.handle.net/10220/13550 http://www.asiacase.com/case/ntuAbcc/banyanTree-A.html |
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