Banyan Tree (A)

Banyan Tree Hotels and Resorts was established in 1994 by a group of Singaporean entrepreneurs. Within a short period of five years, Banyan Tree became a well-known luxury chain of hotels in Asia. In 1999, encouraged by its remarkable success, Banyan Tree began to explore the possibilities of offeri...

Full description

Saved in:
Bibliographic Details
Main Authors: Xia, Yang, Gleave, Tom
Other Authors: Nanyang Business School
Format: Case Study
Language:English
Published: 2013
Subjects:
Online Access:https://hdl.handle.net/10356/99556
http://hdl.handle.net/10220/13550
http://www.asiacase.com/case/ntuAbcc/banyanTree-A.html
Tags: Add Tag
No Tags, Be the first to tag this record!
Institution: Nanyang Technological University
Language: English

Similar Items