InterContinental, Pudong, Shanghai : re-positioning to address a new challenge
31 January 1999 marked a milestone for Inter-Continental, Pudong, Shanghai; the hotel was officially awarded five-star status by the National Tourism Administration of China in Beijing, putting the hotel in the same league as the selected few in Shanghai. Since Intercontinental Hotel's Group to...
Saved in:
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Case Study |
| Language: | English |
| Published: |
2013
|
| Subjects: | |
| Online Access: | https://hdl.handle.net/10356/99557 http://hdl.handle.net/10220/13549 http://www.asiacase.com/case/ntuAbcc/intercontinental.html |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
| Institution: | Nanyang Technological University |
| Language: | English |